Social Marketing Gateway | Changing Behaviour
(Clics: 90;Site ajouté: May 7, 2015)
- LIEN: smgateway.fr
- Pays: France
- mot-clé 1: social marketing
- mot-clé 2: social
- mot-clé 3: marketing
- mot-clé 4: behaviour
- mot-clé 5: change
- mot-clé 6: good
- mot-clé 7: gateway
- mot-clé 8: insight
- mot-clé 9: intervention
- mot-clé 10: resourcing
Description:
What is Social Marketing? A customer focussed approach that nudges rather than pushes behavioural change is more likely to offer sustainable results. Social marketing is the application of marketing and other tools and techniques to change or maintain